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Teens

Sainsbury's and Morrisons now sell Prime Hydration with limited edition flavour Orange and Mango at Sainsbury's

By: Lauren Abbott labbott@thekmgroup.co.uk

Published: 14:14, 23 February 2023

Updated: 11:29, 24 February 2023

Two more supermarkets have joined the hype surrounding viral drink Prime with one selling a new and exclusive limited edition flavour.

Sainsbury's and Morrisons, like Asda and Aldi, are to become official stockists of Prime Hydration - the drink made famous by YouTube stars Logan Paul and KSI which has become a must-have among children and teens.

Sainsbury's is to start selling Prime Hydration

Sainsbury's has Prime's four famous and familiar flavours Blue Raspberry, Tropical Punch, Lemon Lime and Ice Pop, which will go on sale for £2 a bottle.

But in an added draw for customers - shelves are also being stocked with new drink KSI Limited Edition Orange and Mango.

This makes the supermarket one of the first stores in the UK to sell the latest flavour of the hit-drink, which costs 50p more for the special flavour at £2.50 for a 500ml bottle.

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Morrisons is selling four flavours of Prime Hydration - each for £2 - with customers limited to four bottles.

Aldi's decision last year to sell a limited range of the drink at the end of December led to long queues outside branches and reports of some scuffles in the aisles as customers attempted to get their hands on the sought-after bottles.

There were long queues at Aldi in December

Interest was so great in the drink - which regularly changes hands on the internet for far more than its recommended retail price - that the budget retailer was also forced to limit shoppers to picking up one bottle of each flavour per person while limited stocks remained available.

Prime's official website describes it as a 'naturally flavoured' beverage containing 10% coconut water, antioxidants and electrolytes along with no added sugar.

While Prime Hydration contains no caffeine - a new range called Prime Energy is expected to hit supermarket shelves later this spring aimed at a more adult audience thanks to its extremely high caffeine content.

Sainsbury's will be limiting the amount of Prime customers can buy

Sainsbury's has confirmed customers will be limited to three bottles.

A spokesman added: "We know our customers actively seek the latest in product innovation. We are excited to be launching Prime Hydration products."

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