Paul Hollywood's wife Alex launches the Taste Buddies Challenge with Sainsbury's

Almost half of parents think their child is missing out on the best nutrition because they’re a fussy eater who’s unwilling to try new foods.

In a bid to encourage the nation’s kids to sample a much wider variety of food, Kent cookery writer Alex Hollywood has teamed up with the British Nutrition Foundation and Sainsbury’s Active Kids to launch the Taste Buddies Challenge. The initiative features Alex’s own recipes, plus activities and advice to help parents overcome some of the barriers faced when introducing children to new foods.

Alex, who is married to Great British Bake Off judge Paul Hollywood , said: “As a mum, I understand the struggles of getting kids to try out new foods, and I want to pass on my experience and create some really easy recipes that make trying new foods fun for the whole family, so you don’t need to be cooking extra meals just to satisfy different taste buds.”

HIT THE SHOPS

A mum-of-one, Alex says taking children shopping for food helps them to become more familiar with different foods, their names and appearance.

“This is really important in the vegetable aisle with often unusual-looking fruits and vegetables,” she says.

“Allow them to make some of the choices – the whole point is they get to choose something ‘new’.”

COOK TOGETHER

Getting children involved in food preparation and then eating the results together is a great way of spending family time together and encouraging kids to try new foods, says Alex who lives at Wingham, near Canterbury.

“I grew up cooking with my mum and I believe teaching your kids the basics of cooking is a really important skill to take into adult life.

"Leaving home able to make a stew, a roast dinner and a couple of pasta dishes is a great start, and imagine how popular your kids will be at university or when they set up their own home.”

MAKE IT FUN

Alex suggests parents introduce foods little and often, and shouldn’t feel the need to make every meal an event.

“Just a spoonful of a new veg on the side of the plate or letting them try a taste of what you’re eating – if it’s different – is a great way to encourage them to explore without making every meal a battleground.

“Making it fun is much more productive than making it hard work for everyone concerned.”

In addition, she says, creating traditional meals with unusual ingredients by adding a twist for extra flavour is also a great way to tempt kids.

“My mushroom and chilli beef lasagne, for example, uses soft tortillas instead of traditional pasta and some gentle spicing which will help children on a journey to enjoying hotter foods,” she says.

ALEX HOLLYWOOD'S MUSHROOM AND CHILLI BEEF LASAGNE

2tbsp olive oil
1 onion, diced
2 cloves garlic, chopped
1tsp chilli powder, hot or mild
2tsp ground cumin
1tsp ground coriander
500g lean minced beef
2tbsp tomato puree
1 x 390g carton chopped tomatoes
400g chestnut mushrooms, sliced
Juice of one lime
Salt and freshly ground black pepper
4 large wholemeal tortilla wraps
30g low-fat cheddar, grated
8tbsp half-fat creme fraiche

Heat the oil in a saucepan, then add the onion. Cook for two minutes until starting to soften. Add the garlic, chilli powder, cumin and coriander. Stir well and cook for one minute. Add the beef, coat in the spices and brown.

Once the meat has browned, add the tomato puree, tinned tomatoes and mushrooms. Fill half the empty tomato tin with water and add this to the pan, stir well, then cover and simmer for 30 minutes, stirring occasionally. It should be thick, not watery, once cooked. Season with salt and pepper and add a dash of lime juice.

Pre-heat the oven to 180c/ Gas mark 4.

Place two of the wraps in the bottom of the dish, top with half the beef mix followed by a handful of grated cheddar and a few dollops of creme fraiche. Repeat with the remaining tortillas and beef, finishing with cheese and creme fraiche, then bake for 25 to 30 minutes.

For more information and recipes, visit activekids.sainsburys.co.uk

TASTE TEMPTERS

How to get kids to try new foods

• Encourage them to help cook the meal
• Get them to try new food at home
• Let them pick their own food at the supermarket
• Present food in a fun way
• Use food as part of an activity – such as creating kebabs
• Use older or younger siblings as key influencers.